TASK
What do you do when you’re a household brand but your voice is lost in the crowded, noisy marketplace?
THE PROJECT
GROHE approached me to help them differentiate. To sound less like their competition. The project was two-fold:
1: To raise brand awareness among consumers who share GROHE’s core values (design, technology, quality, and sustainability).
2: To introduce a new product line, GROHE BLUE HOME, a state-of- the-art faucet that filters, cools and adds gentle bobbles to tap water.
I was part of the design team that created GROHE’s 360⁰ consumer targeted campaign (think blogs, magazine features, paid ads). The goal was to cement GROHE’s position as a design and tech-driven, eco-conscious brand. So we crafted and dispersed the new messaging through storytelling.
Some of my works featured in the 2021 GROHE – hydrated Copenhagen Fashion Week.